At any festival or live sports event, something remarkable is happening in the crowd. Tens of thousands of people are pulling out their phones, pointing them at the stage, at the pitch, at themselves and their friends, and recording.

The moments are genuine, the energy is real, and the footage is being captured at a scale no production crew could ever match.

And then almost all of it disappears.

Not literally, the files are still there, but they’re buried in a camera roll somewhere between cute animal photos and memes. But for you, as an event organiser or marketing director, that footage might as well not exist. 

You had no role in collecting it, no right to use it, no way to find it, and no mechanism to turn it into anything beneficial. Your fans documented your event across thousands of devices, and you walked away with nothing to show for it.

This is the gap Get Moments was built to close.

The content gap no one else bridged

Think about what actually happens to fan-filmed content. A fan records three videos of their favorite artist. They might post one as a shaky Story that expires in 24 hours. The other two sit on their phone indefinitely, viewed maybe once or twice before being forgotten entirely.

Multiply this behaviour by 50,000 attendees and you get a rough picture of how much raw, authentic, high-emotion footage evaporates after every event.

For event marketers, this is a structural problem. The professional aftermovie gets produced days later, eats significantly into the budget, and lives or dies on how well the production crew happened to be in the right place at the right time.

Meanwhile, the crowd was already everywhere, filming everything, from angles and moments no hired camera operator would ever catch. That's the content your audience actually connects with—because it's them starring in their own stories.

Fans are always filming. The issue is that none of the infrastructure existed to make that filming useful.

How Get Moments turns behaviour into brand reach

Get Moments gives event organisers a structured way to collect, process, and activate fan footage—at scale, automatically, and with the legal permissions in place to actually use it.

Here's how it works in practice.

1. Fans upload their photos and videos through the Get Moments app. 

If you already have a festival or event app, Get Moments integrates directly into it.That cuts down on the friction, there’s no behavioural change required beyond what fans are already doing. The upload happens naturally, as an extension of the experience they're having.

During the upload process, fans are prompted to grant a license to use that media in marketing activities. This is handled automatically within the platform—no separate consent forms, no legal uncertainty hanging over your content library.  

2. Within minutes of uploading, each fan receives a personalised, branded compilation video built from their own footage combined with official event content. 

These highlight reels are specific to what that person filmed and experienced. The video carries your event branding and, where applicable, sponsor branding integrated throughout.

That combination—personal relevance plus professional presentation—is what drives sharing. 

At Sziget Festival 2025, over 55,000 videos were uploaded across the event. More than 6,000 personalized videos were created. The view rate hit 52%, the share rate 40%. At Ben Cristovao's event, personalised clips generated over 600,000 views across social media in the first two weeks, with more than 800 shares from teaser content alone.

When a fan shares their personalized video, they're sharing something that features them—their experience, their moment. They're not promoting your event out of loyalty or obligation. They're sharing because the content is genuinely about them. That's the mechanism that makes this work as brand amplification. 

Every share carries your event's name and your sponsors' visibility out into a network that you would never reach through your own channels.

What happens to the library of uploaded content

The reach generated by fan-shared videos is one part of the value. The content library is another—and it compounds over time.

Every piece of footage uploaded to Get Moments flows into Backstage, the platform's admin dashboard. Backstage gives your marketing team a fully searchable archive of fan-generated media.

There’s no slog to scroll through file names or upload dates, the entire archive is searchable by what's actually in the footage: by mood, action, visual content, or even specific objects and products.

This matters practically. If you're producing a campaign three months after your festival and need footage of crowds dancing in front of the main stage, or fans laughing together at sunset, or—importantly for sponsors—people visibly engaging with a partner's product, you can search for exactly that and find it in seconds.  

The implication for media spend is profound. Your organization now has access to thousands of pieces of authentic, cleared, high-quality footage that was captured at no additional cost.

You can use it across campaigns, social content, sponsor deliverables, and future event promotion without commissioning new shoots.

What this means for sponsors

For partnership managers and sponsors, the value runs in parallel. Sponsor branding can be embedded in every personalized video that gets generated and shared, integrated into authentic content that fans actively choose to share because it features them.

The exposure travels with the content, across every platform the fan shares to, into every feed that video appears in.

Beyond the videos themselves, sponsors can gain access to the content library too. The ability to search for footage that shows audiences engaging with specific products or in specific contexts is something that simply hasn't been available before.

It turns fan behaviour at your event into documented, searchable proof of authentic audience engagement, the kind of social proof that is difficult to manufacture and genuinely valuable to brand partners.

One platform forms the full infrastructure

The reason this works at scale is that it doesn't depend on fans doing anything different from what they already do. The filming behaviour is already there.

Get Moments adds the layer underneath it: the collection infrastructure, the AI that processes and assembles the footage, the permissions framework, the distribution mechanism, and the searchable archive on the other side.

For event organisers and marketing teams, that means a meaningful increase in brand reach, sponsor value, and reusable content—generated from activity that was already happening at your event, that you were previously getting nothing from.

The footage exists. The question is whether you have the infrastructure to use it.

Get Moments works with Sziget Festival, Pukkelpop, Pohoda Festival, Provinssi, and others. To see how it could work for your event, reach out for a demo via hello@getmoments.com