15-31 May, 2026

Zurich and Fribourg, Switzerland

One flamingo, two cars, three cameras, and thousands of fan moments. Discover how Škoda used Get Moments to engage hockey fans at the IIHF World Championship.

A creative approach to sports fan engagement

Škoda Auto supported the 2026 IIHF Ice Hockey World Championship as Official Main Sponsor for the 33rd time. The car manufacturer set up official fan zones at both arenas and provided tournament organisers with a fleet of 53 electric vehicles. 

Inside two of those vehicles and powered by the Get Moments platform, an exciting fan activity took place: Car Karaoke.

Fans lined up to take a seat in the car, choose from one of four hit songs, and sing along with the lyrics displayed on the central screen. Three action cameras caught the fun from every angle. 

After their time in the spotlight, fans received a recap of their performance as a vertical-format video via email.

Behind the scenes, the Get Moments platform processed footage from all three cameras simultaneously, using AI to choose the best moments and angles and assemble a unique recap video for every fan.

Each recap included Škoda’s branding embedded organically throughout, including a custom animation overlay. 

• Video processing and recap generation

• Brand embedding

• Custom animation embedding 

The results

1,000s of personalised recaps delivered to fans

71% share rate