Sports marketers know the value of a loyal, engaged community of fans. They’re the ones drumming up more interest by talking about the game before and after, coming back to every home game, renewing season tickets every year, and the ones most valuable to your sponsors. No engaged community, no team.

The Get Moments platform opens up a lot of possibilities for community engagement that sports marketers can run either themselves or together with sponsors. 

Let’s take a look at five activations you can use to engage your fans before, during, and after match day—and offer as a paid upsell to sponsors and partners.

Get Moments for Sports Fans

Sports fans are actively filming their experiences to share, look back on, and create conversations. Get Moments rescues those memories from the void and lets fans create personalised recap videos with team and sponsor branding seamlessly embedded. 

Welcome to a brand new way to engage fans, turning them from passive spectators into active content creators.

1. Create personalised gameday recaps

Trying to engage more of your fans throughout the season? Let your community create a recap video of their experience in the stadium for each home game. They’re already recording the moments they care about most, so help them turn those moments into a story they can share with others. 

Take the personalisation to the next level by making sure each fan gets official footage that directly ties in with the videos they took.

By coordinating the timestamps of fan footage with those of the official footage, fans can receive a recap showing the game-winning goal up close, followed by their reaction to it.

TIP: Choose from our library of recap video templates to mix it up for your fans. Transitions, intros and outros, timing—our templates make it simple to set up for your event and more engaging for fans coming back again and again. 

2. Create a personalised season recap

Along with the shorter timeframe, fans can create a recap of an entire sports season. Keep the momentum going even after the season ends, and help fans tell their own stories and relive the magic.

TIP: This is an excellent time to tie in personalisation for sports fans. Integrate Get Moments with your app to add personalised data to each fan’s recap video. They can view their username, number of tickets bought, favorite player clips and stats, correct predictions made, and more.

3. Scavenger hunt  

Nothing says engaged quite like running around completing tasks on a checklist. Create a scavenger hunt for a single match, an entire season, or a championship. The bonus here is that even the fans watching from home or from the pub can join in the fun.

How does it work? Ask fans to get a video high-fiving a friend while wearing team gear and upload it to Get Moments, and that’s one task done. Completing each task unlocks the next one, and fans will stay active in the app longer.

At the end, each fan gets a highly shareable recap video of their personal scavenger hunt. By including team or sponsor branding in the recaps, every share exponentially increases brand visibility.

The sky is the limit for this activity! The entire hunt can be done by uploading the required photos and videos, or combined with offline activities.  

Want to increase participation? Tie in an incentive to upload like access to exclusive footage or a pre-recorded message from their favorite player.

TIP: Working with sponsors at your event? Create an activity for your fans to film themselves using a sponsor product as part of the scavenger hunt. Fans will upload their content to be included in the scavenger hunt recap video, and you’ll be able to search the UGC library for the uploaded clips.

4. Pre-game upload event

Gameday recaps get fans engaged and talking long after the game. Scavenger hunts get them active during the game. So what about before the match?

With Get Moments, you can prompt fans to create videos of themselves answering a prompt. Imagine asking thousands of fans “What are you most excited for in tonight’s game?” and then getting fully licensed access to use those videos to keep the excitement going on official social channels.

And with the Feed integrated in your official app, fans can also share their videos for more of your fans to watch and engage with, boosting community connection and app usage.

TIP: If you want to increase the number of UGC uploads, tie in an incentive offered through your official app. If you already have a rewards program set up, then uploading videos and photos can be one more way for fans to earn points. Or, offer them exclusive access to content—player cameos, highlight reels, sponsored content, and more.

5. Watch party 

Sports fans aren’t just in the stadiums. They watch from home, from the pub, from the office—and you can make sure they’re included in the fan experience.

Thanks to the Friends features in the Get Moments app, you can run engagement activities designed to bring fans together with the people they love cheering with the most, wherever they are. With Friends, they can create groups, send messages, and upload content to the whole group at once.

With this feature, you can create a watch party activity for all the fans that didn’t make it to the stadium. For the families watching at home and the friends cheering in the pub. 

In a Friend group, they can each upload their videos and photos so everyone can see the action from every angle, and then create a recap of the whole watch party including official highlight footage.

Strong fan engagement throughout the season builds a loyal, emotionally invested fan base that ultimately leads to brand loyalty, higher revenue, and new monetisation opportunities. If you're looking for ways to amplify your fan engagement, there's no better time to get started with Get Moments.