Tomorrowland Belgium integrated Get Moments into the official event app via SDK and worked with the Get Moments team to create a unique activation upsold to the festival’s premium partners, MediaMarkt x Snapdragon.

Activation #1: Weekend Recaps

For the People of Tomorrow, the magic of Tomorrowland Belgium didn’t end after Weekend 1 or Weekend 2.  

In a few simple steps, thousands of festival-goers created their own personalised recaps combining their festival photos and videos with official aftermovie footage to relive and share the magic of the 20th edition of Tomorrowland Belgium.

By including the partner’s branding at the intro and outro of each video, the weekend recaps generated tens of thousands of views for the partner from both the high-intent festival fans and from the audience watching those shared videos.

In addition to visibility for the partner, the Tomorrowland team now have access to a searchable UGC library with rights-cleared content they can use for marketing and community engagement throughout the year.

Activation #2: The Sponsored Quest

Sponsored by MediaMarkt x Snapdragon, the Quest is a custom-built fan activation that used Get Moments technology to bring people together in a fun and engaging new way. 

Each step of the quest was fully customizable according to the partner’s specifications. 

People completed the quest by uploading footage through the Get Moments interface according to the instructions for each step.

After completing the final step, people received a personalised quest recap video, including partner branding, and were prompted to share their recaps for even more visibility.

Results

About Tomorrowland Belgium

Tomorrowland is one of the largest and most iconic music festivals in the world held in the recreation area De Schorre in Boom, Belgium, organised and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. 

About Get Moments

Get Moments is the first AI-powered UGC platform that brings fans, their footage, and your brand together for a phenomenal experience. Combining official event footage with fan-recorded clips, Get Moments creates 100% personalised recaps for each attendee, generating maximum reach with minimum media spend for event organisers and sponsors. Fans get unique, exciting, and highly shareable videos. Event organisers get a goldmine of user-generated content accessible via Backstage, the fully searchable birds-eye view of every uploaded fan moment from your event.